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About Neuralift

Built to answer what is relevant for every customer.

Neuralift started with a question its founder couldn't answer. Today our patented deep learning builds a model of each customer base from its own data, finds the structure inside it, and keeps it current as customers change.

Our story.

Before Neuralift, Jonathan Mendez was Chief Digital Officer at a large travel brand coming out of Covid. He had real-time analytics in BigQuery, a Snowflake warehouse of transactions and a CDP building lookalikes, and still couldn't easily answer the basic question: who actually are our customers, and what's relevant to them?

Neuralift was built to answer it. Rather than slicing customers by rules someone wrote, it trains a deep learning model on a company's own first-party data, discovers the segments inside it, and turns them into ranked plays teams can act on: in the app, over MCP or in their warehouse.

“Conversion rate has been at 3% for about the last 15 years, because this is the way we've been doing segmentation.”
Jonathan Mendez, CEO & Founder

Milestones

  1. Oct 2023 Neuralift AI launches
  2. May 2024 The first public demo, at the AI Marketers Guild
  3. Jun 2025 U.S. Patent No. 12,321,960 granted for the Method and System for Improved Segmentation of Large Datasets Using AI
  4. Jun 2025 Neuralift obtains SOC 2 and ISO 42001 certifications
  5. Jan 2026 Neuralift expands internationally, and is accepted into NVIDIA Inception Program
  6. Apr 2026 We complete our first 100Bn datapoint deep learning run, as Neuralift enters the next wave of enterprise readiness
  7. May 2026 Named one of Cigen's 20 high-impact AI applications in marketing
Leadership

The team behind Neuralift.

  • Jonathan Mendez

    Jonathan Mendez

    CEO & Founder

    A career spent building technology to deliver customer relevance using first-party data. Jon previously founded the 4th largest digital ad network and the 2nd fastest-growing tech company in the US, and before that Offermatica (acquired by Omniture), which went on to become Adobe Target.

  • Mike Maloney

    Mike Maloney

    Co-Founder & CDO

    Former field CDO at Snowplow and a team lead at DataRobot, where Mike stood up data science and governance functions inside a global holding company and a Fortune 100 insurer. He teaches graduate economics and data science as adjunct faculty at the University of New Hampshire and Northeastern University.

  • Soren Macbeth

    Soren Macbeth

    Co-Founder & CPO

    Soren is a three-time founder and innovative technical leader who cut his teeth as a software engineer at Apple and Symantec before moving into advanced data science and ML. He invented the cashtag (as in $NLFT) and leads product and data science for Neuralift.

  • Dave White

    Dave White

    CTO

    Dave is a seasoned software engineer and architect who held lead roles at Kayak and Yieldbot, building and maintaining high-scale, high-availability systems in travel and adtech. He holds a BSc in Computer Software Engineering and leads backend services and infrastructure for Neuralift.

  • Tim Norris-Wiles

    Tim Norris‑Wiles

    VP of Go-to-Market

    Tim brings 20 years of experience, having moved early on every major trend to unfold in adtech and martech. Part of the launch teams at Krux (acquired by Salesforce), mParticle (acquired by Rokt) and Habu (acquired by LiveRamp), he holds a BSc in Web Technologies and leads sales and growth for Neuralift.

Enterprise ready

Serious AI, built to be trusted.

Built on Databricks, part of NVIDIA Inception, and independently audited to SOC 2 Type II and ISO 42001. Our discovery architecture is protected by U.S. Patent No. 12,321,960.

Databricks Built-on Partner NVIDIA Inception program SOC 2 Type II audited ISO 42001
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From the Insights Library

Founder notes.

Our founder on customer data, segmentation and where AI is taking marketing.

Explore the Insights Library
The lakehouse needs a learning layer. Blog Jun 24, 2026 Databricks CustomerLake and the next era of marketing intelligence 8 min read Read Blog May 12, 2026 The end of the Martech stack 9 min read Read Product Apr 28, 2026 Scaling Neuralift for the next wave of customers. 2 min read Read Marketing has become an AI operating system. Blog Mar 2, 2026 Marketing has swallowed advertising. AI is swallowing marketing. 9 min read Read The warehouse becomes the CDP. Blog Jan 10, 2026 5 customer data predictions for 2026. 6 min read Read Let the network find what we can't. Blog Nov 11, 2025 Beyond human logic: how deep-learning neural networks discover customer insights and actions we can never find 7 min read Read They won because of the AI they built. Blog Oct 7, 2025 Applied AI and the new marketing revolution: optimize and prophesize. 5 min read Read Segments the network finds, not ones we guess. Product Jan 26, 2025 Why AI-native segmentation is the future of customer data. 3 min read Read Sixteen CMOs had a CDP. One liked it. Blog Jan 7, 2025 You have a CDP. So what?! 2 min read Read Applied AI, built for marketing KPIs. Product Oct 17, 2023 Neuralift AI is born to run 1 min read Read
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Our team is always happy to talk through your customer data challenges and opportunities. We usually respond within a day, and we love helping teams see what their customer data can tell them.

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