Mixed sports and casino play where every active day ends at a loss to the house.
Mostly small-stakes weekend players, plus a few heavy winners who drive most of the cost.
Bonus credit leaves no traceable payback; 45.5% already CRM Negative.
Casino-Only High Rollers
Selena
Representative customer
5,550 players · 11.4%
9%Negative
7%Core
67%High Value
18%VIP
What sets them apart
Casino-led players whose latest week already sits in the top revenue band.
Profit holds after every bonus is deducted and the year closes strong.
85% High Value or VIP; sportsbook incidental.
Late-Payback Sports Bettors
Renata
Representative customer
4,610 players · 9.5%
19%Negative
54%Core
27%High Value
0%VIP
What sets them apart
Sportsbook-only players with casino barely present.
Bonus episodes take two to four weeks to show profit, with no same-day reaction.
Bonus-heavy relative to revenue; mostly Core.
Quick-Return Punters
Elias
Representative customer
4,300 players · 8.8%
18%Negative
51%Core
30%High Value
0%VIP
What sets them apart
All revenue through the sportsbook, no casino side.
Respond to offers within 3 to 7 days and episodes hold value over 90 days.
Core majority with a solid 30% High Value minority.
Patient Sportsbook Mainstays
Corinne
Representative customer
3,280 players · 6.7%
9%Negative
5%Core
62%High Value
25%VIP
What sets them apart
Large-ticket sports bettors active across most of the year.
Heavy sports bonus spend, with lift landing a fortnight or more after the offer.
87% High Value or VIP.
Both-Books Regulars
Heath
Representative customer
2,720 players · 5.6%
17%Negative
33%Core
42%High Value
8%VIP
What sets them apart
Every member plays sportsbook and casino in roughly even measure.
Profitable year, most running at the top weekly revenue band.
Frequent bonus episodes; weekend-led with a real weekday contingent.
Same-Day Casino Loyalists
Daphne
Representative customer
2,280 players · 4.7%
10%Negative
49%Core
41%High Value
0%VIP
What sets them apart
Casino-first players with little or no sportsbook.
Bonus converts to profit the same day or within days.
Bursty play with quiet weeks between; Core and High Value.
Unpromoted Slot Faithful
Julian
Representative customer
2,220 players · 4.6%
15%Negative
60%Core
23%High Value
1%VIP
What sets them apart
Casino revenue with little or no bonus, so offer response cannot be read.
Range from near-dormant players to a few heavy spenders never offered anything.
Activity thinning by the final quarter; mostly Core.
Slow-Burn Casino Earners
Margot
Representative customer
2,060 players · 4.2%
13%Negative
41%Core
45%High Value
2%VIP
What sets them apart
Slots and tables only, steady regular weekly revenue.
Payback shows up a fortnight to a month after an offer lands.
Many bonus episodes, a slice never pay back; split High Value and Core.
Fast-Payback Sports Bankroll
Emilia
Representative customer
1,880 players · 3.9%
6%Negative
11%Core
71%High Value
12%VIP
What sets them apart
Sports-first players, latest week in the top revenue band; 82% High Value or VIP.
Bonus response within a day or a few, heaviest at weekends.
Offers largely displace play they would have made anyway (high cannibalisation).
Never-Promoted Bettors
Marina
Representative customer
1,830 players · 3.8%
15%Negative
72%Core
12%High Value
1%VIP
What sets them apart
Sportsbook revenue with no promotional credit ever received.
Casual stakes with flat, even daily results.
72% Core; bonus response completely untested.
Weekend Fixture Regulars
Quinn
Representative customer
1,790 players · 3.7%
16%Negative
78%Core
6%High Value
0%VIP
What sets them apart
Bet slip only, casual weekly stakes.
Barely any bonus history, so no payback record to plan against.
Best days cluster at weekends; 78% Core.
Slots-Only Slow Burners
Ruby
Representative customer
1,780 players · 3.7%
17%Negative
72%Core
11%High Value
0%VIP
What sets them apart
Casual-stakes casino players, sportsbook all but absent.
Bonus bill heavy against revenue; payback beyond a week and some episodes never return.
Slim annual profit per head; 72% Core.
Week-Cycle Casino Players
Nolan
Representative customer
1,760 players · 3.6%
13%Negative
51%Core
34%High Value
3%VIP
What sets them apart
Casino-only players with a mid-range revenue year.
Bonus pays back within the week, profit peaking around day 7.
Casino credits are their promo diet; light on mid-year promotion.
Unbonused Crossover Players
Grace
Representative customer
1,710 players · 3.5%
45%Negative
48%Core
7%High Value
0%VIP
What sets them apart
Move between bet slips and casino but have never received a bonus.
Active days lose money and recent weeks read negative.
Short weekend-leaning runs with long dormant gaps; 45% Negative.
Two-Book Weekend Dabblers
Magnus
Representative customer
1,260 players · 2.6%
45%Negative
52%Core
3%High Value
0%VIP
What sets them apart
Split sports and casino, weekend-leaning.
Token bonus credit with no episode ever paying back.
Annual revenue below zero with a long downside tail; 45% Negative.
Sportsbook Purists
Martin
Representative customer
1,140 players · 2.3%
19%Negative
68%Core
13%High Value
0%VIP
What sets them apart
Sportsbook only, casino a rounding error.
Token promotional amounts, yet strong return for the spend and visible same-day response.
Even, low-spike daily results; 68% Core.
Small-Stakes Dual Dabblers
Viola
Representative customer
920 players · 1.9%
35%Negative
60%Core
5%High Value
0%VIP
What sets them apart
Mixed-vertical players with recent weekly revenue at or below zero.
Active days lose money and visits do not accumulate.
Individual episodes show lift but credit buys little revenue back; 35% Negative.
Casual Sports Faithful
Jonas
Representative customer
860 players · 1.8%
11%Negative
63%Core
26%High Value
1%VIP
What sets them apart
Sportsbook only, casual weekend-leaning rhythm.
Small credits concentrated late in the window, closing without traceable payback.
Low cannibalisation; 63% Core, 26% High Value.
Self-Funded Casino Core
Darren
Representative customer
840 players · 1.7%
10%Negative
71%Core
17%High Value
2%VIP
What sets them apart
Casino-only, sportsbook untouched or a token sliver.
Tiny credits, mostly in the opening month, too small to read a return on.
Modest yearly revenue; 71% Core with a thin heavy top edge.
A sportsbook and casino run, anonymized. Hover a segment to see what the model found; click one to meet them below.
Industries · Gaming & Casinos
A model of your players, not your rules.
Casino, sportsbook and iGaming operators sit on vast streams of play, deposits and bonus data, and the players that matter rarely line up with the tiers anyone wrote. Neuralift builds an AI model of your player base from your own data, finds the segments inside it, and keeps it current as play changes.
Every segment comes with a field guide: who they are, how you'd recognise them, and what sets them apart from everyone else.
Use the arrows, swipe, or pick a segment on the map.
Segment 0112.1%
Cross-Vertical Loss Makers
Ellis
Representative customer Not a real person, Neuralift does not process or store PII
How you'd recognise them
0.08-0.16Promotional credit sits out of proportion to what play returns: -0.16 in this segment, 0.08 for everyone else.
7.77-3.23Active days that end in the red: -3.23 in this segment, 7.77 for everyone else.
772-306A full year that never turned profitable: -306 in this segment, 772 for everyone else.
Segment 0211.4%
Casino-Only High Rollers
Selena
Representative customer Not a real person, Neuralift does not process or store PII
How you'd recognise them
0.0024.9Mid-window promotional spend reaches them: 24.9 in this segment, 0.00 for everyone else.
2543,296Midweek sessions carry real money: 3,296 in this segment, 254 for everyone else.
3694,741Profit that survives every bonus paid out: 4,741 in this segment, 369 for everyone else.
Segment 039.5%
Late-Payback Sports Bettors
Renata
Representative customer Not a real person, Neuralift does not process or store PII
How you'd recognise them
9.4849.5Sportsbook promotion accumulates on them: 49.5 in this segment, 9.48 for everyone else.
-0.02-0.07No same-day reaction to an offer: -0.07 in this segment, -0.02 for everyone else.
0.060.18Bonus-heavy against what they wager: 0.18 in this segment, 0.06 for everyone else.
Segment 048.8%
Quick-Return Punters
Elias
Representative customer Not a real person, Neuralift does not process or store PII
How you'd recognise them
0.380.00No casino side to their play: 0.00 in this segment, 0.38 for everyone else.
0.000.78Promotional episodes hold their value over the quarter: 0.78 in this segment, 0.00 for everyone else.
0.020.05Play answers an offer within days: 0.05 in this segment, 0.02 for everyone else.
Segment 056.7%
Patient Sportsbook Mainstays
Corinne
Representative customer Not a real person, Neuralift does not process or store PII
How you'd recognise them
0.2146.9Promotional spend concentrated in the middle months: 46.9 in this segment, 0.21 for everyone else.
9.68318Sports promotional spend lands on them: 318 in this segment, 9.68 for everyone else.
5035,708Established, large-ticket bettors across the year: 5,708 in this segment, 503 for everyone else.
Segment 065.6%
Both-Books Regulars
Heath
Representative customer Not a real person, Neuralift does not process or store PII
How you'd recognise them
40.3799A serious casino balance across the full period: 799 in this segment, 40.3 for everyone else.
112812The sportsbook line earns its keep: 812 in this segment, 112 for everyone else.
0.090.52Casino side carries the mix: 0.52 in this segment, 0.09 for everyone else.
Segment 074.7%
Same-Day Casino Loyalists
Daphne
Representative customer Not a real person, Neuralift does not process or store PII
How you'd recognise them
-0.020.04Responsive within hours of a message: 0.04 in this segment, -0.02 for everyone else.
0.00162Promotional runs leave profit behind them: 162 in this segment, 0.00 for everyone else.
15%100%Bonus money comes back the same day: 100% in this segment, 15% for everyone else.
Segment 084.6%
Unpromoted Slot Faithful
Julian
Representative customer Not a real person, Neuralift does not process or store PII
How you'd recognise them
-0.680.00Shallow worst days: 0.00 in this segment, -0.68 for everyone else.
6.000.00Almost no bonus episodes to observe: 0.00 in this segment, 6.00 for everyone else.
0.980.00Nothing paying back inside a month: 0.00 in this segment, 0.98 for everyone else.
Segment 094.2%
Slow-Burn Casino Earners
Margot
Representative customer Not a real person, Neuralift does not process or store PII
How you'd recognise them
0.001.00Mid-window promo spend runs through them: 1.00 in this segment, 0.00 for everyone else.
0.00-1.06Thin return on each promotional episode: -1.06 in this segment, 0.00 for everyone else.
25%97%Bonus lift arrives well after the week is out: 97% in this segment, 25% for everyone else.
Segment 103.9%
Fast-Payback Sports Bankroll
Emilia
Representative customer Not a real person, Neuralift does not process or store PII
How you'd recognise them
0.260.00Casino barely registers: 0.00 in this segment, 0.26 for everyone else.
0.0012.3Well served by midyear promotions: 12.3 in this segment, 0.00 for everyone else.
0.00-1.66Thin incremental return per bonus event: -1.66 in this segment, 0.00 for everyone else.
Segment 113.8%
Never-Promoted Bettors
Marina
Representative customer Not a real person, Neuralift does not process or store PII
How you'd recognise them
-1.541.79The odd standout day in a flat record: 1.79 in this segment, -1.54 for everyone else.
0.030.00No delayed echo weeks later: 0.00 in this segment, 0.03 for everyone else.
4250.00No promotional cannibalization to unwind: 0.00 in this segment, 425 for everyone else.
Segment 123.7%
Weekend Fixture Regulars
Quinn
Representative customer Not a real person, Neuralift does not process or store PII
How you'd recognise them
2.00-1.00No payback clock ever started: -1.00 in this segment, 2.00 for everyone else.
-0.020.00Same-day reaction when credit lands: 0.00 in this segment, -0.02 for everyone else.
6.000.00Hardly any promotional history on file: 0.00 in this segment, 6.00 for everyone else.
Segment 133.7%
Slots-Only Slow Burners
Ruby
Representative customer Not a real person, Neuralift does not process or store PII
How you'd recognise them
0.000.16A run of promotional offers that never come back: 0.16 in this segment, 0.00 for everyone else.
0.00-0.39Slender return per promotional episode: -0.39 in this segment, 0.00 for everyone else.
61376.2Slim annual value per head: 76.2 in this segment, 613 for everyone else.
Segment 143.6%
Week-Cycle Casino Players
Nolan
Representative customer Not a real person, Neuralift does not process or store PII
How you'd recognise them
0.000.34Episodes return well once size is accounted for: 0.34 in this segment, 0.00 for everyone else.
44.1543A full casino year on the books: 543 in this segment, 44.1 for everyone else.
12%98%Bonus money back within days: 98% in this segment, 12% for everyone else.
Segment 153.5%
Unbonused Crossover Players
Grace
Representative customer Not a real person, Neuralift does not process or store PII
How you'd recognise them
6.62-1.74Sessions that hurt the bottom line: -1.74 in this segment, 6.62 for everyone else.
402-3.07Weekday sessions that drain the ledger: -3.07 in this segment, 402 for everyone else.
0.670.00Sportsbook barely registers in their revenue: 0.00 in this segment, 0.67 for everyone else.
Segment 162.6%
Two-Book Weekend Dabblers
Magnus
Representative customer Not a real person, Neuralift does not process or store PII
How you'd recognise them
676-33.7An annual revenue line that sits low: -33.7 in this segment, 676 for everyone else.
4140.00Little displaced spend around promotions: 0.00 in this segment, 414 for everyone else.
0.780.00Nothing pays back in the usual window: 0.00 in this segment, 0.78 for everyone else.
Segment 172.3%
Sportsbook Purists
Martin
Representative customer Not a real person, Neuralift does not process or store PII
How you'd recognise them
-0.020.00Same-day answer to an offer is visible: 0.00 in this segment, -0.02 for everyone else.
0.220.00Casino games barely feature: 0.00 in this segment, 0.22 for everyone else.
0.003.15Strong return for the size of the spend: 3.15 in this segment, 0.00 for everyone else.
Segment 181.9%
Small-Stakes Dual Dabblers
Viola
Representative customer Not a real person, Neuralift does not process or store PII
How you'd recognise them
6.41-1.38The days they play cost money: -1.38 in this segment, 6.41 for everyone else.
0.630.00Sports contributes little of what they generate: 0.00 in this segment, 0.63 for everyone else.
7.330.00Credit buys almost no revenue back: 0.00 in this segment, 7.33 for everyone else.
Segment 191.8%
Casual Sports Faithful
Jonas
Representative customer Not a real person, Neuralift does not process or store PII
How you'd recognise them
-0.500.00Mild low points: 0.00 in this segment, -0.50 for everyone else.
1.000.00Still nothing registered two months on: 0.00 in this segment, 1.00 for everyone else.
2.750.00When payback does register, it lands at once: 0.00 in this segment, 2.75 for everyone else.
Segment 201.7%
Self-Funded Casino Core
Darren
Representative customer Not a real person, Neuralift does not process or store PII
How you'd recognise them
0.470.00No incremental lift registers against their credits: 0.00 in this segment, 0.47 for everyone else.
0.009.59Strong per-episode return where anything is measurable: 9.59 in this segment, 0.00 for everyone else.
0.160.00Episodes rarely close without any return: 0.00 in this segment, 0.16 for everyone else.
01 / 20
This segment Everyone else
“
Neuralift has transformed our understanding of player behavior and preferences across every touchpoint. For the first time, we have clear, actionable insights into the precise levers that drive player engagement and maximize ROI.
Tiers and points sort players by the club's rules, and the players who matter rarely sit where the rules put them. Ask your model who's close to moving up, who's quietly slipping and what brings each back, and it comes back with the plays, ranked. Here's an example plan for Copper Cactus Casino, a Neuralift demo brand.
Use case briefPublished
GoalGrow loyalty value
KPIs, in priority order
1club_tierThis use caseMove members up a tier, above all Silver to Gold, where hotel and dining spend doubles.
2theo_bandGrow theoretical win per member without deepening free-play cost.
3trip_frequencyAdd one more trip a year for Quarterly visitors.
4digital_activeBring land-based members into the app, where crossover members play year-round.
Channels
Email
SMS
Direct mail
Hosts
App push
+5 more
Action 01 of 09Protects margin
Nudge near-threshold members over the Gold line
impact: high
effort: low
confidence: strong
~$749Kest. incremental value
Reaches 14,860 members · 7% of the base
Gold members spend twice as much on property
$2,140Gold member annual spendvs$1,020Silver
Who
Silver members within one trip of Gold at their current pace
Offer
A tier tracker and a one-trip-to-Gold itinerary with a dining credit, no extra free play
Suggested vs observedSuggested Treated
Action 02 of 09Margin neutral
Give lapsing Gold members a soft landing
impact: medium
effort: low
confidence: good
~1.3Kest. members who return within 90 days
Reaches 9,200 members · 4% of the base
They still open the Copper Club mail
61%open ratevs34%club average
Who
Members who dropped a tier in the last 18 months but still open club mail
Offer
Gold held for a year if they visit twice in 90 days, plus a suite upgrade
Suggested vs observedSuggested Treated
Action 04 of 09Margin neutral
Bring app-only players to the property for the first time
impact: medium
effort: medium
confidence: good
~$253Kest. incremental value
Reaches 10,200 members · 5% of the base
Crossover members are worth three times app-only players
$1,480crossover member annual valuevs$470app-only
Who
App players within a three-hour drive who have never visited
Offer
A first-visit package: a hosted dinner and a stay matched to their app play
Suggested vs observedSuggested Treated
Action 06 of 09Protects margin
Retire free play for members who'd come anyway
impact: medium
effort: low
confidence: good
~$134Kest. incremental value
Reaches 8,500 members · 4% of the base
Their visits don't move with the mailer
4.1trips a month, mailer weeksvs3.9other weeks
Who
Weekly regulars whose trips hold with or without free play
Offer
Recognition instead of free play: a named slot host, birthday dining and early event access
Suggested vs observedSuggested Treated
01 / 04
Use cases
Bring a use case. Get the answers.
Bring the use case that matters most. Neuralift ties what its deep learning discovers in your player data to the KPIs behind it, and comes back with the players to act on and the plays to reach them.
Increase F&B spend with casino regulars
Personalize bonus offers to VIPs
Optimize our free play budgets
Spot VIP potential earlier
Win back lapsed players
Fill hotel rooms with players who game
Increase F&B spend with casino regulars
Personalize bonus offers to VIPs
Optimize our free play budgets
Spot VIP potential earlier
Win back lapsed players
Fill hotel rooms with players who game
Engage new gamers with the right offer
Reduce bonus cannibalization
Convert slots players to tables
Drive the extra visit
Grow midweek play
Engage new gamers with the right offer
Reduce bonus cannibalization
Convert slots players to tables
Drive the extra visit
Grow midweek play
Acquire new customers similar to our online VIPs
Cross-sell sportsbook bettors into casino
Hold on to players drifting to a competitor
Prioritize host outreach
Build lookalike seeds from top bettors
Acquire new customers similar to our online VIPs
Cross-sell sportsbook bettors into casino
Hold on to players drifting to a competitor
Prioritize host outreach
Build lookalike seeds from top bettors
raw · casino_sportsbook_events
event_ts
acct
txn_type
amt
product
bonus_ref
channel
2026-03-14T22:41:07Z
88213
WAGER
25.00
SPORTS
NULL
ios
14/03/2026 22:43
88213
wager
25,00
sportsbook
FB-0314
IOS
2026-03-14T23:02:51Z
40877
BONUS_CR
10.00
NULL
FS-WKND
web
2026-03-15T01:16:30Z
40877
WIN
-142.50
SLOTS
NULL
NULL
2026-03-15T09:58:12Z
51190
DEPOSIT
200
CASINO
NULL
android
15/03/2026 10:04
51190
WAGER
4.00
slots
FS-WKND
Android
2026-03-15T10:05:44Z
51190
bonus_cr
10.00
CASINO
FS-WKND
web
2026-03-15T19:31:02Z
73305
WAGER
75.00
SPORTS
NULL
web
players_ai_ready48,700 rows · one per player
Keyplayer_id
Cleanednet_revenue_12m
p_51190
4,741
VIP
0.94
3
0.08
0.31
p_73305
5,708
High Value
0.02
16
0.21
0.44
p_40877
−306
Negative
0.48
—
0.62
0.71
p_88213
3,120
High Value
0.05
1
0.74
0.66
p_29604
162
Core
0.97
0
0.12
0.58
p_66412
214
Core
0.00
—
0.00
0.83
Data dictionarycrm_value_segmentcategory · 4 bands
A new KPI: each player's value band (VIP, High Value, Core, Negative) on profit after every bonus is deducted.
Built fromnet_revenue_12mbonus_refamt
Data dictionarycasino_sharefloat · 0 to 1
The share of a player's revenue that comes from casino play rather than the sportsbook, over the full window.
Built fromtxn_typeproductamt
Data dictionarybonus_payback_daysinteger · days
How long after a bonus lands the player's play pays it back as profit. Empty when no bonus ever paid back.
Built frombonus_reftxn_typeamtevent_ts
Data dictionarypromo_cannibalizationfloat · 0 to 1
How much of the play around a promotion the player would have made anyway, so the bonus displaced rather than added revenue.
Built frombonus_refamtevent_ts
Data dictionaryweekend_skewfloat · 0 to 1
The share of a player's active days that fall at the weekend, with timestamps normalised across time zones and formats.
Built fromevent_tsacct
Your data
Your player data, made AI-ready.
Discovery starts by transforming the data you already have. Neuralift turns it into an AI-ready
asset, engineers the features your use case needs, creates new KPIs and documents every one.
An AI-ready asset. Raw event logs, ledgers and CRM extracts, cleaned and reshaped into one model-ready table per player.
Engineered features. The signals your use case needs, found and built for you: bonus payback, promo cannibalization, casino share, weekend skew.
New KPIs. Measures your business didn't have before, like a value band on profit after every bonus.
A data dictionary. Every column defined and traced to its source, with context on your players you didn't have before.
It fuels the deep learning, and it's yours to keep. Your data science teams can build on it, and so can
your own agentic and AI applications.
From the Insights Library
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