Drive subs, build ad audiences, lift engagement.

Streaming and media teams sit on first-party signal that off-the-shelf segmentation can't fully unpack. Subscription events, viewership logs, and ad-server data run into the billions of records per month. Most of it never makes it into a segment that drives action.

Classical RFM cuts miss the trial users who watch one specific show in their first 48 hours and never come back. They miss the high-engagement subscribers 05 Engagement → whose cancellation signal is about pricing tier, not viewing time. They miss the addressable audiences your ad sales team could be packaging at a CPM premium.

Neuralift surfaces the cohorts behind churn 01 Retention → , engagement, and audience monetization 03 Audience → . Every segment shipped with reasoning, not just a label. Discovery runs in your warehouse, against your raw event streams, with no manual feature engineering. Outputs route into your CRM, your CTV ad platform, your in-app surfaces, and your retention workflows. Lift Potential forecasts the revenue upside in each cohort. Your finance team can model a scenario, like converting another share of trial users to paid, before you commit spend.