Lift basket value, drive repeat purchase, reactivate lapsed.

Retail and ecommerce teams have years of basket and behaviour data, most of it under-used. RFM cuts and broad lifecycle stages describe yesterday's customer; they don't surface the segments where today's lift actually lives.

The cohort that buys premium on weekends but never on weekdays. The cart abandoners who convert when shown a specific bundle, not a discount. The shoppers whose 'inactive' label is a seasonal pattern, not churn at all.

Neuralift surfaces the cohorts behind loyalty, AOV growth, offer response, and acquisition lift, then ships each as activation-ready IDs into CRM, site personalisation, and paid. Discovery runs over your transaction history, browse logs, and offer-response data without manual feature engineering. It adapts to whether you operate on a 5-segment broad CRM or a 30-cohort granular plan. Every recommendation comes with a play assignment, a channel mix, and an honest read of where the lift is coming from. Built to plug into Shopify, Salesforce, Klaviyo, Google, Meta, and TikTok without a six-month integration project.