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USE-CASE / 03 · Audience

> discovering high-value addressable audiences

Commercialise new audiences and insights.

Deep learning exposes previously invisible customer populations as packaged, addressable audiences. Monetised at a premium and used to drive advertiser and partner strategy forward.

Channels

CTV · Retail Media · Display · Linear TV

▣ Memo · use case value illustration

Commercialise new audiences.

PATH 1 (modelled): 10M users · €20M baseline CPM revenue · +15% CPM uplift → €3M p.a. + ADDITIONAL UPSIDE: incremental advertiser spend · new advertisers won via RFPs

€3M
Gross outcome p.a.
25+
Segments discovered
15%
Audience rate uplift
▣ Activation workflow
  1. 01 First-party + DMP + ad-log data
  2. 02 Neuralift audience discovery
  3. 03 Advertiser-fit packaging
  4. 04 CTV · Retail Media · Display · Linear
▣ Applicable industries
▣ Latest writing on audience
▣ Next step

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