Use cases · Offers & Margin
Every discount buys something, but often it's a visit that was coming anyway. Ask a model trained on your own customers which offer each one actually needs, and it comes back with plays that lift spend and protect margin: set menus instead of percentages, pairings instead of points.
KPIs, in priority order
lifetime_spend_label This use case Move customers into higher bands, above all from Moderate to High. orders_label Turn one-time buyers into repeat buyers. loyalty_engagement_label Grow the Engaged group, who spend twice as much and repeat three times as often. account_age_label See more customers reach Long-standing, five years or more. Channels
KPIs, in priority order
theo_band This use case Grow theo per trip against reward cost: free play where it changes behaviour. trip_frequency Hold trip frequency as free play comes down. club_tier Keep members' tier progress on track while rewards change shape. Channels
KPIs, in priority order
ancillary_band This use case Lift paid extras per trip: seats, bags, upgrades and lounge. booking_channel Keep extras on direct bookings, where the margin is. club_tier Offer upgrades where they build loyalty, not where members would buy anyway. Channels
KPIs, in priority order
aov_tier This use case Lift spend per cover without discounting: more Mid guests ordering like High. frequency_tier Turn Occasional guests into Regulars, one more visit a quarter. recency_tier Win back Cooling guests before they lapse, without a blanket discount. Channels
Every use case starts with a brief like this one.
An example run for Pacewright Running, a Neuralift demo brand: a performance running brand with its own shoes and apparel. Three of its seven ranked actions are offer and margin plays: step through them and the map lights up the segments each one reaches.
lifetime_spend_labelorders_labelloyalty_engagement_labelaccount_age_label Shoebox Purists
Dana
Representative customer
10,031 customers · 12.4%
Run-Club Shoe Faithful
Marcus
Representative customer
9,747 customers · 12.0%
Comfort Stride Crowd
Linda
Representative customer
7,219 customers · 8.9%
Single-Lane Runners
Theo
Representative customer
4,882 customers · 6.0%
Promo-Timed Online Shoe Shoppers
Kayla
Representative customer
4,809 customers · 5.9%
Fashion-First Footwear Buyers
Tatum
Representative customer
3,788 customers · 4.7%
Full-Price Road Regulars
Owen
Representative customer
3,566 customers · 4.4%
Tennis Court Regulars
Victor
Representative customer
3,562 customers · 4.4%
Style-First Sneaker Buyers
Jade
Representative customer
3,400 customers · 4.2%
New Year Speed Seekers
Priya
Representative customer
3,307 customers · 4.1%
Counter-Fit Running Households
Rosa
Representative customer
3,146 customers · 3.9%
Clearance-Rack Shoe Hunters
Derek
Representative customer
2,994 customers · 3.7%
Trailhead Newcomers
Wyatt
Representative customer
2,889 customers · 3.6%
Pitch-and-Court Rookies
Mateo
Representative customer
2,854 customers · 3.5%
Accessory-Led Store Visitors
Joan
Representative customer
2,737 customers · 3.4%
Warm-Month Running Purists
Nina
Representative customer
2,654 customers · 3.3%
Opt-Out Footwear Loyalists
Harold
Representative customer
2,554 customers · 3.1%
Shoes-Only Full-Price Shoppers
Celia
Representative customer
2,491 customers · 3.1%
Court Sport Starters
Andre
Representative customer
2,383 customers · 2.9%
December Running Newcomers
Sienna
Representative customer
2,125 customers · 2.6%
The first basket is shoes alone
0%of December newcomers add apparel 36%everyone else
They already pay close to list
14%their average discount 15%house average
They buy models fresh to market
12 momedian time past launch of the freshest model they bought
An example run for Copper Cactus Casino, a Neuralift demo brand with a flagship casino resort, an online casino, and more resorts on the way, briefed to cut reward cost without losing trips. Four of its nine ranked actions are offer plays: step through them and the map lights up the segments each one reaches.
club_tiertheo_bandtrip_frequencydigital_active Saturday Drive-In Slot Regulars
Marlene
Representative customer
28,400 members · 13.3%
Comp-Driven Hotel Weekenders
Russ
Representative customer
22,600 members · 10.6%
Online-Only App Spinners
Devin
Representative customer
21,800 members · 10.2%
Table-Game Tier Chasers
Hector
Representative customer
18,200 members · 8.5%
Weekday Senior Slot Club
Doris
Representative customer
17,600 members · 8.3%
Lapsed Former Gold Members
Gwen
Representative customer
16,400 members · 7.7%
Crossover Sportsbook Fans
Tyrese
Representative customer
15,900 members · 7.5%
Free-Play Redeemers
Kyle
Representative customer
14,300 members · 6.7%
Resort Event Guests
Celine
Representative customer
12,700 members · 6.0%
Poker Room Grinders
Wes
Representative customer
9,800 members · 4.6%
Holiday-Only Visitors
Frank
Representative customer
9,100 members · 4.3%
High-Limit Slot Weekenders
Lorna
Representative customer
8,900 members · 4.2%
Digital-First Lapsing Players
Ava
Representative customer
7,400 members · 3.5%
Platinum Host-Managed Players
Raymond
Representative customer
6,200 members · 2.9%
Steakhouse and Buffet Locals
Sal
Representative customer
3,900 members · 1.8%
Their visits don't move with the mailer
4.1trips a month, mailer weeks 3.9other weeks
Their play barely covers what they're given
0.9×theo against free-play cost 3.4×club average
They answer to suites, not free play
3.2×response to a suite upgrade 1×to free play
They came for the show, not the floor
86%have made a single trip
An example run for Aurora Air, a Neuralift demo brand: an international airline, briefed to grow ancillary revenue without discounting fares. Four of its eight ranked actions are offer plays: step through them and the map lights up the segments each one reaches.
club_tierbooking_channeltrips_bandancillary_band Holiday Return-Trip Families
Megan
Representative customer
312,000 guests · 16.1%
OTA Fare Hunters
Kieran
Representative customer
284,000 guests · 14.7%
Weekday Business Commuters
Graham
Representative customer
226,000 guests · 11.7%
Northern Lights Adventurers
Freya
Representative customer
198,000 guests · 10.2%
Visiting-Family Flyers
Amara
Representative customer
176,000 guests · 9.1%
Golds Nearly Polaris
Daniel
Representative customer
128,000 guests · 6.6%
Lapsing Former Golds
Patricia
Representative customer
104,000 guests · 5.4%
Premium Cabin Leisure Couples
Henri
Representative customer
96,000 guests · 5.0%
Points Redemption Planners
Owen
Representative customer
88,000 guests · 4.6%
Student and Gap-Year Backpackers
Lily
Representative customer
82,000 guests · 4.2%
Connecting Long-Haul Transit Guests
Ravi
Representative customer
74,000 guests · 3.8%
Bleisure Weekend Extenders
Sofia
Representative customer
66,000 guests · 3.4%
Ski Season Groups
Tom
Representative customer
58,000 guests · 3.0%
First-Time Flyers
Grace
Representative customer
41,000 guests · 2.1%
They already choose business for the big trip
78%of their fare spend in business 6%everyone else
Families buy their extras one by one
$186extras per booking $58everyone else
Equipment is on almost every booking
96%carry sports equipment 4%everyone else
Their trips don't move with the sale
0.96trips a week in sale weeks 0.95other weeks
An example run for Leo's Steakhouse, a Neuralift demo brand with 24 restaurants. Four of its eight ranked actions are offer plays: step through them and the map lights up the segments each one reaches.
aov_tierfrequency_tierrecency_tier Celebration Diners
Bella
Representative customer
18,600 guests · 12.4%
Business Lunch Regulars
Grant
Representative customer
16,200 guests · 10.8%
Happy-Hour Bar Grazers
Kim
Representative customer
15,800 guests · 10.6%
Discount-Led Occasionals
Rick
Representative customer
14,900 guests · 10.0%
Family Sunday Diners
Paul
Representative customer
13,600 guests · 9.1%
Lapsed Weekend Regulars
Lynn
Representative customer
11,200 guests · 7.5%
Takeout Steak Night Households
Ben
Representative customer
10,300 guests · 6.9%
Loyalty Points Maximisers
Shane
Representative customer
9,900 guests · 6.6%
Wine-Led Premium Diners
Olivia
Representative customer
9,400 guests · 6.3%
Pre-Theatre Set-Menu Guests
Ivy
Representative customer
8,700 guests · 5.8%
First-Visit Tourists
Ellie
Representative customer
7,100 guests · 4.8%
Bar-to-Dining Upgraders
Rafael
Representative customer
5,600 guests · 3.7%
Gift-Card Redeemers
Nell
Representative customer
4,300 guests · 2.9%
Private Dining Bookers
Diane
Representative customer
3,800 guests · 2.5%
The discount moves the visit forward; it doesn't add one
1.1visits a year with the offer 1.0without
Celebration checks run higher when wine is offered at booking
$212check with a pre-booked pairing $148without
Bar-to-dining upgraders spend half as much again
$96per visit after upgrading $64before
Most now live nearer the new Riverside location
68%within 15 minutes of Riverside 21%everyone else
Most offers go out on a calendar: the same markdown to everyone, every holiday. Some of those customers needed it; many would have bought anyway. Neuralift finds which offer each group of customers actually responds to, including none at all, so margin is spent where it changes behaviour.
A promo calendar
A Neuralift view
The offer each group needs
Hold full price for the guests who were coming anyway, and save the offer for the ones it actually moves.
A pairing, a set menu, a bundle or nothing at all: every group gets the offer it responds to.
Holdouts on every play show the visits and spend the offer actually added, not just the redemptions.
Most offers go out on a calendar: the same free-play mailer to everyone, every month. Some of those players needed it; many would have come anyway. Neuralift finds which offer each group of players actually responds to, including none at all, so reward cost is spent where it changes a trip.
A promo calendar
A Neuralift view
The offer each group needs
Hold full price for the guests who were coming anyway, and save the offer for the ones it actually moves.
A pairing, a set menu, a bundle or nothing at all: every group gets the offer it responds to.
Holdouts on every play show the visits and spend the offer actually added, not just the redemptions.
Most offers go out on a calendar: the same fare sale to everyone, every season. Some of those travellers needed it; many would have flown anyway. Neuralift finds which offer each group actually responds to, including none at all, so margin is spent where it changes a booking.
A promo calendar
A Neuralift view
The offer each group needs
Hold full price for the guests who were coming anyway, and save the offer for the ones it actually moves.
A pairing, a set menu, a bundle or nothing at all: every group gets the offer it responds to.
Holdouts on every play show the visits and spend the offer actually added, not just the redemptions.
Most offers go out on a calendar: the same discount to everyone, every Tuesday. Some of those guests needed it; many would have come anyway. Neuralift finds which offer each group of guests actually responds to, including none at all, so margin is spent where it changes behaviour.
A promo calendar
A Neuralift view
The offer each group needs
Hold full price for the guests who were coming anyway, and save the offer for the ones it actually moves.
A pairing, a set menu, a bundle or nothing at all: every group gets the offer it responds to.
Holdouts on every play show the visits and spend the offer actually added, not just the redemptions.
Neuralift builds a model of your customers around your bespoke use case. Explore more use cases through the lens of our demo brands, their KPIs, and actions.
Pacewright Running 7 ranked actions 
Copper Cactus Casino 9 ranked actions 
Leo's Steakhouse 8 ranked actions 
Granite Pulse Arena 8 ranked actions 
Nordvale Gaming 9 ranked actions 
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