In the press · 04 · 12 January 2026
AI marketing pioneers: a New Digital Age interview
Our Global Head of GTM joined Justin Pearse at New Digital Age to talk deep learning, segmentation, and why faster isn't smarter.
Our Global Head of GTM, Tim Norris-Wiles, was interviewed by Justin Pearse at New Digital Age about how we’re using deep learning at Neuralift to rethink customer segmentation, and why this isn’t about speeding up old processes… it’s about creating fundamentally better ones.
Tim and Justin covered a lot of ground including how neural networks discover patterns that rules-based tools miss, why traditional segmentation approaches are holding marketers back, and what it actually looks like to plug deep learning into a data warehouse and let it find segments you’d never think to look for.