▣ Resources / Stories & Papers
Customer stories and white papers.
See how brands use Neuralift to find the customer segments hiding in their first-party data, and read the thinking behind the approach from us and our partners.
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Discover the growth hidden in your player data
Four anonymized case studies from casino, hotel, racing, sportsbook and iGaming operators, launched ahead of G2E 2026: what deep learning on player data found, and what it was worth.
Get the case studies -
From warehouse to winning
A joint SAS and Neuralift paper on closing the gap between customer intelligence and real-time activation.
Read the white paper -
Delaware North finds the customers legacy segmentation couldn't see
A multi-year partnership that spans properties and divisions, built on Databricks, turned one-off segmentation into a continuous layer of customer intelligence.
- 100M+
- Data points organized, analyzed, and activated
- 400+
- Hours a quarter moved from manual analysis to optimization
- 25+
- Recurring marketing and analytics use cases each month
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From customers to superfans with AI-native segmentation discovery
How a top US indoor sports arena moved from descriptive analytics to prescriptive discovery, uncovering hidden superfans and lifting KPIs.
Read the white paper