Field notes from the team.
Opinions, news, interviews, customer stories, and field notes, covering segment discovery, activation, and where AI fits in marketing and customer experience.
- Founder note · 09 · 12 May 2026
The end of the Martech stack
Jonathan Mendez on why the Martech stack belongs to an older era of SaaS unbundling, and what AI-native marketing intelligence looks like instead.
- In the press · 05 · 6 May 2026
Cigen lists Neuralift in their 20 high-impact AI applications in marketing
Cigen lists us in their 20 high-impact AI applications, NVIDIA flags us at FutureWeek Forum, and interest in the new AI-first marketing stack gathers pace.
- Field note · 01 · 30 April 2026
Fix the seed, fix the lookalike
Lookalike audiences only work as well as the seed you feed them. Most performance teams build their seeds with a one-line SQL filter — and leave enormous performance on the table.
- Founder note · 08 · 28 April 2026
Scaling Neuralift for the next wave of customers.
Q1 at Neuralift was about scaling: 3.61 TiB in memory, 100B+ datapoints, 42 AI-native segmentation use cases delivered. What it takes to serve the next wave of enterprise customers.
- Founder note · 07 · 2 March 2026
Marketing has swallowed advertising. AI is swallowing marketing.
Advertising got swallowed by marketing once first-party data moved into the warehouse. Now AI is doing the same to marketing — and the brands that win will be the ones that build a horizontal learning system around CAC vs LTV.
- In the press · 04 · 12 January 2026
AI marketing pioneers: a New Digital Age interview
Our Global Head of GTM joined Justin Pearse at New Digital Age to talk deep learning, segmentation, and why faster isn't smarter.
- Founder note · 06 · 10 January 2026
5 customer data predictions for 2026.
Snowflake gets acquired, agents hit the trough, Adobe makes a big move, Google gets cloudier, and multi-cloud has its moment. Five calls for the year ahead.
- Founder note · 05 · 11 November 2025
Beyond human logic: how deep-learning neural networks discover customer insights and actions we can never find
For most of the modern marketing era our 'data insight' process has been confirmation, not discovery. Deep-learning neural networks change the rules.
- Founder note · 04 · 7 October 2025
Applied AI and the new marketing revolution: optimise and prophesise.
Google and Meta didn't win the last 15 years of marketing because their data was better. They won because of the AI tech they invented. Now we have it too.
- In the press · 03 · 4 June 2025
How Neuralift got ISO 42001 audit-ready in two weeks
Neuralift went from cold-start to ISO 42001 audit-ready in two weeks — alongside SOC 2 and GDPR — with Vanta and audit partner Consilium Labs. Featured as a Vanta customer story.
- Founder note · 03 · 26 January 2025
Why AI-native segmentation is the future of customer data.
Adopting an AI-native foundation for customer segmentation isn't just a smart move — it's the competitive advantage your first-party data needs.
- Founder note · 02 · 7 January 2025
You have a CDP. So what?!
Fifteen of sixteen marketing leaders interviewed didn't like their CDP. The technology isn't the problem — operationalising the data is, and the consultant gap creates a death spiral.
- In the press · 02 · 7 October 2024
Weights & Biases on how Neuralift builds trust in AI-powered segmentation
Weights & Biases published a customer story on how Neuralift uses W&B Weave to evaluate, monitor, and de-hallucinate the LLM layer underneath our segmentation platform.
- In the press · 01 · 14 May 2024
AI Marketers Guild: our first public Neuralift demo
Jonathan Mendez joins the AI Marketers Guild for the first public demo of Neuralift — 2.4M-row retail dataset, 29 segments, under two hours.
- Founder note · 01 · 17 October 2023
Neuralift AI is born to run
Announcing Neuralift AI — the first Applied AI built to optimise consumer conversion rate and other essential marketing KPIs.
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