Segment tactics

A segment tactic is a suggested way to create value with one segment, derived from that segment’s insights: the bridge from what’s true about this group to what to do about it. Where an insight observes (“this segment’s purchase cadence has slowed”), a segment tactic recommends (“re-engage them before they lapse”), names the KPIs the move would target, and scores how well the evidence supports it. Segment tactics are per-segment: each one is grounded in a single group’s data, which is what makes them the raw material for the run-wide actions and their plans.

Where segment tactics live

Segment tactics surface as the evidence layer of the Actions tab. Each action plan that has segment-level evidence behind it shows a segment-specific tactics count; click the plan and its contributing tactics unfold inline, each labeled with the segment it belongs to. They also surface through the MCP tools, so assistants can reason over the same evidence.

Reading a segment tactic

Each tactic shows a headline, the KPIs it targets, and three scores so you can rank at a glance:

Score	What it measures
Evidence Strength	How directly the segment’s feature data supports the recommendation.
Expected Impact	A model-generated, directional estimate of potential KPI improvement, given the segment’s size and signal strength. An estimate to rank by, not a forecast to plan against.
Executability	How feasible the play is under typical channels, budget, and operational effort.

Expand a tactic to read the full recommendation and its Feature-Level Evidence: the specific data features, the observations made about them, and their relevance to the recommendation. This is the part worth slowing down for: a tactic that cites strong, direct feature evidence deserves more trust than one reasoning from a thin signal, even at the same impact score. An Explore this segment in Discovery link inside the expanded tactic takes you to the segment itself when you want the persona and insights behind the group.

How segment tactics support actions

Segment tactics and actions are two altitudes of the same plan. A segment tactic says what’s worth doing for one segment; an action is a run-level strategic play whose action plans each own a slice of the audience, and each plan links back to the contributing segment tactics that motivated it. Reading a plan’s underlying tactics is the fastest way to judge whether the play rests on solid ground for your priority segments.

People decide, not scores

Segment tactics are AI-generated guidance grounded in your segment data and use case definition. The app itself reminds you that the Neuralift AI assistant can make mistakes. Treat the scores as a ranking aid, verify the feature-level evidence against what you know of your business, and let human judgment decide what gets budget.

Tip. When a tactic you expected is missing, or one you want isn’t expressible, the cause is often upstream: the measures it would need weren’t part of data preparation. See From insight to action for why, and feature engineering examples for what to ask for.

Next steps

• See how tactics roll up into run-wide plays: Actions & action plans.
• Revisit the segment behind a tactic: Inside a segment.