The segment landscape
Read the map of your customer base: every segment sized by population, with run-level metrics above it.
The Discovery tab opens on the segment landscape: a visual map of every segment the run discovered, drawn as tiles on a single canvas. It’s the starting point for exploring results. One glance tells you how many groups exist, how large each one is, and which ones dominate your customer base.
Reading the map
Each tile is one segment. Tile area reflects the segment’s population (bigger tile, more customers), with the scale gently dampened so smaller segments stay legible instead of shrinking to slivers. Tiles are arranged from largest to smallest, so the biggest groups anchor the layout and the tail of niche segments gathers at the other end.
Each tile shows the segment’s name and its customer count. Hover over a tile to see the exact count and the segment’s share of the classified population.
The landscape gains a second dimension when you activate a KPI lens: tiles recolor to show how each KPI’s values distribute inside every segment. That’s covered in KPI lenses & lift.
The run metrics bar
Above the map, a metrics bar summarizes the run:
| Metric | What it shows |
|---|---|
| Segments | How many segments the run discovered. |
| Customers | How many customers were classified into segments. Hover to see the exact split of classified versus unclassified customers. |
| KPI Distribution | Appears when a KPI lens is active: how that KPI’s values spread across the classified population. |
When you select a segment, the bar extends with segment-level figures alongside the run-level ones: Segment Customers shows the segment’s count and its percentage share of the population.
The unclassified population
Not every customer lands in a segment. The engine only groups customers it can place with confidence; the remainder are counted as unclassified rather than forced into a poor fit. That’s deliberate: a segment you can trust is worth more than full coverage. The classified/unclassified split is always visible by hovering the Customers metric. For why this happens, see How the segmenter works.
Selecting a segment
Click any tile to open that segment’s detail panel on the right half of the screen; the landscape shrinks to the left half so you keep your bearings while you read. Click another tile to switch segments, or close the panel to return to the full-width map. What’s inside the panel is covered in Inside a segment.
Tip. When you need the rows behind the map, the use case’s Exports tab has an Export Segments dialog that lets you pick one or more segments and download their labeled rows as CSV. See CSV exports.
Next steps
- Add the KPI dimension: KPI lenses & lift.
- Open a segment’s full story: Inside a segment.